Maybach
Daimler denies recent rumors about shutting down Maybach
Daimler the parent company of ultra luxury brand Maybach has denied recent rumors that revolve around the closure of Maybach and its sale to Chinese-based BYD. A Daimler spokesperson recently revealed to Reuters that the brand is an important part of Daimler’s product portfolio.
Maybach has not been performing well sales wise since its rebirth in 2002. The brand only sold 200 units last year which is nothing compared to the figures achieved by brands like Bentley and Rolls Royce, both owned by German companies as well (Volkswagen and BMW respectively).
Daimler to shut down Maybach?
This is an interesting piece of news but its no surprise to me, if there is any truth behind this in the first place. AutoExpress claims that Daimler intends to shut down its Maybach division but did not reveal a timeline. The Maybach brand was purchased by the German giant back in 1960 and it was only in 2002 that it was revived.
Unfortunately the ultra-luxury brand suffered from bad sales starting from the year 2007 and it was downhill since. However if a shut down is really happening it could take a couple of years as Maybach is scheduled to unveil a facelifted model real soon, most probably next month at the Beijing Auto Show.
Maybach facelift’s design illustration leaked? To be revealed next month
The leaked design illustration you above is said to belong to the facelifted Maybach that is scheduled for a reveal in April. According to the source the Maybach’s facelift is just limited to visual upgrades and upgrading the engines to fit with Euro V standards. Power output will remain the same.
Visual upgrades are expected to be made up by a new front bumper, revised grille, redesigned hood and LED daytime running lights. The Maybach is expected to make its debut at the Beijing Auto Show happening next month. Continue reading to view two more images.
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Maybach Zeppelin 57 & 62: Promo Video
Daimler-owned Maybach has released a 1 minute-long promo video of its latest models, the Maybach Zeppelin 57 and 62. The Zeppelin luxury range was launched at the Geneva Motor Show recently and is basically based on the aging Mercedes W140 S-Class chassis. Power is delivered from a Mercedes/AMG 6.0 liter V12 biturbo that is capable of 640HP and an impressive 1000Nm of torque. The Zeppelin 57 can sprint to 100 km/h in 4.9 seconds, to a top speed of 265 km/h, while the 62 model achieves it in 5.1 seconds, all the way up to a top speed of 250 km/h.
On the outside, the Zeppelin is finished with a two-tone body finish with 20 inch Chrome Shadow wheels, while the interior is generously finished in California beige leather and high-gloss lacquer trim. It also comes with a perfume atomizer which is located in an internally illuminated Plexiglass sphere on the rear centre console.
Potential buyers can expect deliveries by September this year, while pricing wise, the Zeppelin 57 carries a 406,000 Euros price tag and the Zeppelin 62 can be fetched for 473, 200 Euros. Please continue reading to watch the promo video, as well as to view more images of the Zeppelin. Read the rest of this entry.
