One more sneak peek at the Kia Ray concept

Posted by Danny Tan

February 4, 2010

Previously we showed you a design sketch of the Kia Ray concept, which hinted at a low-roof coupe style four-door body with a glass roof and prominent wheel arches. Now, Kia has released a teaser image which partially shows the car’s front end. We can see that it has no grille, long headlamps that stretch into the front fender and very little front overhang. The Ray will debut at the Chicago motor show next week.

So far, we only know that it is a plug-in hybrid concept. Styled at the Kia Design Centre in the US, the Ray is also meant to show off “Kia’s evolving design direction”. We like the fact that Kia is increasingly becoming car company that focuses on design – it has a “celebrity” design boss in Peter Schreyer and the Korean brand’s current family of cars look really good – the Cerato Forte, Sorento and new Sportage (of which pictures were just released) feature bold but clean styling that’s consistent across the range.